Agri & Non-Agri growth hand-in-hand

The rural economy is burgeoning with opportunities right from the traditional agricultural sector to the fast-evolving non-agricultural sector. With improved internet connectivity in rural areas, there is a whole new smartphone generation who are educated and looking for multiple income sources.

Businesses and brands looking to target and benefit the rural economy are unable to access or engage with rural audiences. The rural consumer on the other hand, who could benefit from choice, has to run from pillar to post to fulfil different requirements and is often subjected to long commutes, and unimaginable queues.

In a nutshell, this mismatch or hitch is the result of a lack of Physical and Digital connectivity. Digital technology along with improved infrastructure also known as ‘Phyigitisation’ are key parts of the large puzzle namely – ‘Develop Rural Economy’.

Here is where Hesa comes into play

Hesa addresses the challenges faced by Rural Entrepreneurs and unlocks immense opportunities, inclusive growth, thus helping in creating sustainable economies and society. At the same time Hesa also aims to pave the way for Businesses aiming to integrate with the rural economy, by offering them the means to reach, access and engage with their target audience.