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Founding Team

Team - HESA

Vamsi Udayagiri

Founder & Chief Executive Officer

Vamsi Udayagiri is a leader in bridging the rural divide for businesses and consumers at both ends. He has 12 years of supply chain experience, off which 10 years have been in the rural sector. Vamsi set up and successfully ran Rural Yellow.

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Hema Nandiraju

Co-founder & Chief People Officer

Member of the Strategic Management team in the Organization. Conceptualizing, developing and executing human resource strategy in support of the overall business plan. Designing & implementing HR strategy to meet short-term & long-term business challenges with focus on growth, innovation, and effectiveness.

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Our Leadership Team

HARI PRIYANKA

Chief of Staff & Investor Relations

Results-oriented Chartered Accountant managing projects, overseeing cross-functional teams, facilitating communication and driving strategic initiatives

Aligns operations with strategic goals to drive growth and stability

Expert in financial reporting, taxation, and corporate finance for maximizing profitability

Manages Investor Relations at Hesa

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KUMAR SAURABH

Chief Growth Officer

Seasoned Retail Professional with 20 years in B2C and B2B across multiple functions

Expert in driving sales growth and optimizing operations to enhance customer experience

Skilled in planning, category management, and sales strategy development for impactful results

Drives Growth and New initiatives at Hesa

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Naresh Vadday

Chief Revenue Officer

Founder & CEO of Gofresho Retail Services Pvt Ltd, pioneering rural retail through a Phygital model blending physical stores with a customer app

Over 20yrs + years of leadership in sales and retail across major brands like Bharti Airtel, Samsung, Tata Teleservices, MTS, Connect India, Triumph, and Bombay Dyeing

Business Leader from IIM Ahmedabad. reinforcing strategic acumen and entrepreneurial growth

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SHYAM S IYENGAR

Head of Procurement & Agri Business

Supply Chain & Procurement expert with 30+ years of experience across F&V, FMCG, and FMCD sectors, spanning manufacturing, retail, wholesale, and B2B

Held leadership roles in top corporates and startups including Philips, Kodak, Future Group, Reliance Digital, SPAR, Patanjali, StoreKing, and Ratnadeep Retail. Core strengths in strategic sourcing, CPFR, distribution design, 3PL/WMS integration, home delivery ops, and business growth strategy across rural and urban India

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PRAVEEN NALLAPULA

Product Architect

Technical Project Manager with 15+ years expertise in large-scale software projects across ERP, e-commerce, and payment systems

Skilled in project planning, process optimization, and cross-functional team coordination for seamless execution. Strong focus on stakeholder alignment and timely delivery, ensuring tech initiatives drive measurable business impact

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JOGENDRA SHAH

Head of Growth

Retail veteran with 30+ years of experience across B2C and B2B, specializing in backend program management, purchasing, and operations

Held key roles at Aditya Birla Retail (15 years), Adani Retail, Osia, Areli, and Apple Industries; instrumental in scaling Areli’s Community Selling model

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AJAY Biradar

Head of Franchise Sales

Founder & CEO of QFI Research Capital, leveraging AI for trading and asset management; 10+ years in capital markets and startup leadership

Scaled LokalFarms (farm-to-home dairy brand) and co-founded farmcart (B2B agri-tech platform), driving innovation in rural supply chains

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