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Founding Team

Team - HESA

Vamsi Udayagiri

Founder & Chief Executive Officer

Vamsi Udayagiri is a leader in bridging the rural divide for businesses and consumers at both ends. He has 12 years of supply chain experience, off which 10 years have been in the rural sector. Vamsi set up and successfully ran Rural Yellow.

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Hema Nandiraju

Co-founder & Chief People Officer

Member of the Strategic Management team in the Organization. Conceptualizing, developing and executing human resource strategy in support of the overall business plan. Designing & implementing HR strategy to meet short-term & long-term business challenges with focus on growth, innovation, and effectiveness.

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Our Leadership Team

Rishabh Shah

Chief Strategy Officer

Rishabh is an MBA from NMIMS and has total Work experience of 16 years in Strategy, P&L Management, Financial Planning, Operations in a fin-tech start-up (Digital India Payments Limited); Debt Syndication – Corporate and Retail, Fund Raising – Public and Private Equity. He has Designed and built the entire eco system by setting up the platform and forming strategic tie ups with various banks and companies. Built the team from scratch to a size of more than 300 people in sales, finance, technology, HR, legal, compliance, and operations. Managed reporting, targets, and operational performance of teams at different levels. Participated in deals worth USD 2 Billion as an investment banker over a span of 9 years and handled various compliances from NPCI, Banks, Statutory Bodies.

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Sitaram C

Chief Commercial Officer

Having 27 years of applied and practiced experience in all facets of business operations, finance and management. Held senior positions with companies at different locations in India and the Middle East.

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Viswanath Vadde


An Experienced Chartered Accountant with 25 + Years of experience with a major in Corporate Finance, Start-up Fundraising, Investment Banking, Cross Border Merger & Acquisitions, and Various Financial Products, having excellence in spearheading Financial Planning, Finance Management, Designing and structuring Various Types of Transactions, Directing & controlling cross-functional teams and Corporate Compliance Management.

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G S Rao

Head IT

GS Rao is an Information Technology and Business Professional with more than 25 years of experience who has a deep understanding of building, designing, developing, and delivering innovative, high-tech solutions for multiple domains. His contributions always helped organizations to remain on the cutting edge technology by aligning with the business needs, re-engineering processes, and developing applications for enterprises in Web ERP, Business Collaboration Platforms, Technology Architecture, Mobile, Cloud, and IoT. GS Rao specializes in data center infrastructure, networking, and next-generation technologies, and has experience in executing large-size Software and Hardware Development and Implementation projects across India and abroad in Saudi Arabia and the USA. Recognized as top 100 CIOs for 4 consecutive years in India and received the HALL of FAME award by IDG for IT initiatives in Digital Transformation, Cyber Security, Real-time Data Systems, Knowledge Management, and Network Infrastructure.

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Mili Kataria

Head – Marketing & Branding

She is an entrepreneur first! A seasoned individual with 25+ yrs. of diversified entrepreneurial and professional experience across varied industries like FMCG, education, jewelry, event management, and banking sectors.

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Srikanth P

National Head - Network

22+ years accomplished career track known throughout the industry for delivering and sustaining revenue and profit gains within the highly competitive Indian retail market. A good communicator with a consultative sales style, strong negotiation skills, exceptional problem solving abilities, and a keen client needs assessment aptitude skill.

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Hari Priyanka

Manager - Investor Relations

Results-oriented Chartered Accountant, known for meticulousness, organization skills, and the ability to continuously manage financial systems, and budgets - thriving in a fast-paced environment with frequently changing priorities. Exceptionally skilled in handling financial reporting, taxation, corporate finance, business recovery, auditing, and forensic accounting activities. Deep insight into playing a strategic role by providing professional advice to maximize profitability. Serves as the key point of contact for the investor community, who develops and maintains a company-investor relations plan. Responsible for executing financial strategies for the organization. Provides feedback to management regarding the investment community's perception of how the company is being managed, and their view of its financial results. Represents / Voices the views of the investor community to the management team in the development of corporate strategy. Works with entrepreneurial teams to drive financial results, scalable processes, and improvement initiatives. Coordinates with SPOCs for presentations, press releases, and other communication materials for earnings releases, industry events, and presentations to analysts, brokers, and investors. Possesses complex but collaborative problem-solving skills, manages multiple, parallel high visibility priorities, and to dives-deep at necessary intervals.

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Advisory Team

Hemendra Mathur

Agri Vertical

Over 24 years of experience in Venture Capital, Private Equity, Management Consulting and Investment Banking in India, South Asia, Europe and USA

Jayaroopa Jeyabarathi

Finance Vertical

Entrepreneurial leader with deep experience in Investing, Fundraising, Corporate strategy Well-rounded experience in Financial Services/ NBFC

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