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About us

Founding Team

Vamsi Udayagiri

Founder & Chief Executive Officer

A believer in reducing the urban-rural divide, Vamsi has spent a good part of the last two decades working in supply chain and rural agricultural markets. He is a successful serial entrepreneur with ventures like Rural Yellow and Pakka Hyderabad doing exceedingly well. With Hesa, Vamsi is determined to make a difference to rural livelihoods and rural commerce, thus doing his bit towards nation building.

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Hema Nandiraju

Co-Founder & Chief Human Resources Officer

With more than a decade’s experience in rural events and training, Hema is focused on strategic management at Hesa. She designs and implements HR strategies to meet short-term and long-term business objectives, especially keeping in mind the large ground force of the Village Level Entrepreneurs, 30% of which are women. Hema’s previous ventures, Pakka Hyderabad & Maguva have met with immense success.

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Leadership Team

Ganesh S

Chief Growth Officer

Ganesh’s experience and expertise in managing and leading businesses with focus on customer acquisition, revenue recognition, P&L ownership coupled with collaborative team management approach make me the ‘go-to’ leader in turbo charging organizational growth. This is further complemented with his deep understanding of a pan-India consumer psychographics. With a career spanning 25 years, prior to joining Hesa, Ganesh has successfully led Direct Sales, Channel Sales & Hybrid Models at organizations like Aptech Limited, TCS, Ramco Systems, Tally & Ingram Micro.

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Sitaram C

President – Operations

An enterprising leader adept at creating innovative strategies and action plans with over 25 years of applied and practiced experience in all facets of Business Operations, Finance, Supply Chain Management and Project Management. Sitaram’s career spans multiple sectors like IT&ITES, Telecom and Manufacturing where he has handled large scale operations both in India and the Middle East. Adept at stakeholder management, Sitaram’s pragmatic approach and strong interpersonal skills make him thrive in diverse environments and deliver results.

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Advisory Team

Hemendra Mathur

Agri Vertical

Over 24 years of experience in Venture Capital, Private Equity, Management Consulting and Investment Banking in India, South Asia, Europe and USA

Jayaroopa Jeyabarathi

Finance Vertical

Entrepreneurial leader with deep experience in Investing, Fundraising, Corporate strategy Well-rounded experience in Financial Services/ NBFC

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